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Why the most expensive advertising medium in the world may be your most profitable choice...  
                                    
Hello, my name is David Foley and my job is to help you sell more stuff ... raise more money ... or get more people emotionally attached to your worthy cause using proven direct response and database marketing tactics. 
Measured in cost-per-thousand, in-the-mail direct response campaigns are the most expensive form of advertising you can buy, yet they may be your most profitable since the audience can be (and, more important, should be) highly targeted. 
Most organizations employ a variety of media in marketing their products. Traditional media -- radio, television, newspapers, magazines and out-of-home -- deliver the target audience quickly and cost-effectively. Their metrics are indirect, meaning that the exposure contributed to the brand's overall performance in some way, although they do not deliver proven, immediate sales.
Increasingly, marketers look for tactics that generate fast and proven results ~ and which do not risk their current media mass-media buys. Essentially, they are looking to "layer" a revenue-generating component to their "mass media" buy. In effect, they are looking to add direct response marketing to the media mix since it offers the payback that comes from immediate response. 
The building blocks of direct response marketing campaigns are list, offer and creative. Working with these elements is both art and science, highly detailed and, sometimes, frustratingly time-consuming. But, since the details are really all that matters, it pays to work through the issues.
If you are looking to improve your business and feel that direct response may have a role, take me up on my offer of a free one-hour consultation by phone. In that conversation, we will discuss your ideas, objectives and roadblocks.
If you like my approach perhaps you will retain me to handle your project. And, even if you do not, my expecation is that you will be better informed!
Directly yours, 
 
David Foley
Phone:  416-253-1224
E-mail: david@davidfoley.ca
 
P.S. "Direct response" means personalized postal-mail or e-mail, unaddressed admail, addressed admail sample drops, response-driven advertisments in print or broadcast, landing pages, microsites, tele-sales and more. Your campaign can be a simple post card or a complex, multi-part, multi-media campaign. 
The whole process may be much more complicated than you think but, fortunately, you can tap into David's expertise FREE!!  Call 416-253-1224 or e-mail (david@davidfoley.ca) to set up your confidential, no-cost and no-obligation conversation.
David Foley Associates Inc.
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